5 Best Influencers Showing Creativity


TikToker Avani Greggs viral clown makeup that started her career. Photo courtesy of: Avani on Instagram.

Some of the most relevant influencers of today consist of Nessa Barrett, Avani Gregg, Amelie Zilber, Addison Rae, and Abby Roberts.

  1. Nessa Barrett

Nessa Barrett is one of the most creative influencers because she is a talented music artist. Nessa Barrett started her career as a TikToker at the age of 17, even though she first learned to sing when she was a toddler. Because her dad does music as well, she has access to a recording studio in her house. She was encouraged to start music because her dad has always done music, and it’s a way for her to cope with her feelings. She has released three originals and one cover. Her first original ¨Pain¨ has 11 million views. In the song, one of the lyrics is ¨I’m in pain.¨ This lyric demonstrates how she has gone through a lot of ups and downs throughout her career. ¨If you love me¨ was another popular song title with over 3.9 million views. Released during Christmas, Barett also sang an original called “Santa Baby.” Her most recent original, however, is titled “La Di Die,” featuring Jaden Hossler. It received over 8.5 million views in two weeks. Barett’s voice is very angelic and calming. Some people describe it as similar to Billie Eilish. 

  1. Avani Gregg

Avani Gregg is another one of the most creative influencers because she is a talented makeup artist. She started on Musicall.ly at the age of 14 and she is now 18. Back in 2019, she got known for making clown makeup videos with the hashtag #ClownCheck. Her TikTok page consists of a lot of viral makeup trends and she also posts makeup tutorials on her YouTube channel. Before Gregg became TikTok famous, she originally wanted to become a makeup artist. Part of her appeal is her authenticity. In an interview, she says “I am doing social media for my followers¨ and adds that she does not do it for the likes or the numbers.

  1. Amelie Zilber

Amelie Zilber is another creative influencer who focuses on politics. Her TikTok, Instagram, and YouTube consist of a lot of videos concerning relevant political events. She talked a lot about the Black Lives Matter movement and, of course, the election back in November. She is 18 years old, and, in an interview, conducted by Seventeen.com, she says how her brother and mother got her interested in politics by always discussing it around her. Outside of all this social media and activism, she is a model and attends Georgetown University virtually. 

  1. Addison Rae

Addison Rae is a creative influencer who has her own makeup line and is a competitive dancer, actress, and podcast host of “Mama Knows Best” alongside her mom. She downloaded TikTok in 2019 and quickly blew up on the app. Later joining the infamous “Hype House,” she later left that to pursue other ventures. On her makeup line called ITEM Beauty, she says, “I created ITEM Beauty as a healthy dose of self-love we could all use. Since my mom was a makeup artist, I’ve always been comfortable with beauty products and seen it as a fun way to express myself.” She is also taking off on her acting career as she will make her debut in He’s All That. She says, “I’m pushing to get into acting really hard right now.” 

  1. Abby Roberts

Abby Roberts is another very creative makeup artist. Her TikTok consists of a lot of makeup videos. In her bio, it says, ¨I do makeup and stuff.¨ Roberts is only 18 years old, and she has 15.9 million followers on TikTok. She has not been on TikTok and Instagram for very long, but she has been making YouTube videos since she was 11 years old. In Elite Daily, she says ¨I wasn’t uploading constantly or trying to make a career out of it at that point. When Charles noticed me, that really helped my following.¨ James Charles originally was the one who helped her with her platform and aided her entry into the makeup industry. When it comes to her art, Roberts says, ¨I don’t practice it or anything unless it’s something really complicated that I can’t visualize. Then I’ll make a face chart to sketch on paper.¨